Social Shopping. It's exploding. And it is evolving quickly.
A year ago if you'd asked me about social shopping I would have pointed one to Amazon and told you that the item reviews from actual buyers were types of social shopping. 6 months ago I would have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. Fourteen days ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd tell you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the conclusion with this post, but first let me explain what this is.
A couple of months back I wrote a post about a new business ready to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how these were providing huge opportunities for shop owners to drive people within their stores. DCSE's go the next phase and offer discounts to drive you into these stores. All of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, folks are flocking for them as the deals in many cases are tremendous, averaging in a nearby of 50% away from very desirable products and meals. Groupon is the first choice at the moment, but once you learn anyone who uses Groupon, chances are they're also using a number of of the others I mentioned. Note: part with this depends where you live. If you should be in LA or New York, you can see it in action. If you live in Boise, this hasn't quite gotten for you yet. However the model is working and odds have you been will dsicover this soon in your town https://lindenbluete.de/.
Let me tell you how I understand it's working.
The other day Groupon offered a deal to celebrate Mother's Day. An area day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I would have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I could tell you, that is exploding. I don't know the day spa business. But my guess is that this place just booked more business in one day than in the past few months combined. (based on the $79 fee, the small business just grossed over $105,000 in one single day.)
Now, this is a good news / bad news situation. Or even more like a be cautious everything you desire situation. If you should be only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How will you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to discover that the place was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
When it were me and I was who owns Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the typical customer. Don't ignore your regular patrons, nevertheless they already love you. These new clients are exactly that, new. And you realize the saying, you simply get one chance to create a first impression. Those 1,300+ individuals have the power to alter your business. Think long term. This is going to be one of the most expensive advertising campaigns you've ever done, but additionally the absolute most targeted. A real game changer.
But my guess is that they are not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I think I'll ask them. If they respond, I'll let you know.
Getting back again to the central point with this post. Social shopping is exploding. This is actually the next big thing. It's not just one bit of technology. It's a quick progression in social networking merging with eCommerce. And it is very exciting.
As I mentioned because other post, if you are a shop owner and your product is good, the chance is amazing. The very best in history. It's targeted, it's not too difficult, and the price is probably the best investment you can ever make (some of these things are free). Get your mind around it. If you can't, hire someone to do this for you. If you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, tell them to email me, I'll point them in the right direction.
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